Thriller, Motown 25, We Are the World and business career 1982–1985
After Jackson's early 1982 contribution, "Someone In the Dark", to the blockbuster film E.T. the Extra-Terrestrial, which nabbed him a Grammy for Best Album for Children, Epic issued his second album, Thriller. In what would turn out to be the apex of Jackson's career, the album remained in the top 10 of the Billboard 200 for 80 consecutive weeks, 37 at the peak. Seven singles from Thriller concurrently hit the Billboard Hot 100 top 10, including "Billie Jean", "Beat It" and "Wanna Be Startin' Somethin'". Thriller went on to sell upwards of 109 million copies, making it the best-selling album of all time, causing Jackson biographer J. Randy Taraborrelli to muse that "at some point, Thriller stopped selling like a leisure item—like a magazine, a toy, tickets to a hit movie—and started selling like a household staple." The period of Thriller was an extraodinarily lucrative one for Jackson, whose lawyer John Branca had negotiated what he boasted then as the highest royalty rate ever in the music industry, approximately $2 per album. Meanwhile, Jackson raked in profits from The Making of Michael Jackson's Thriller, a documentary by Jackson and John Landis which quickly sold over 350,000 copies. In addition, Jackson began profiting from his image, as Michael Jackson dolls and other novelties hit the market. Thriller retains a position in American culture. Gil Friesen, president of A&M Records, said "the whole industry has a stake in this success".Thriller raised the importance of albums, but multiple hits also changed notions about the number of singles to release.Time magazine explained that "the fallout from Thriller has given the [music] business its best years since the heady days of 1978, when it had an estimated total domestic revenue of $4.1 billion".Time summed up Thriller's impact as a "restoration of confidence" for an industry bordering on "the ruins of punk and the chic regions of synthesizer pop". The publication described Jackson's influence at that point as "Star of records, radio, rock video. A one-man rescue team for the music business. A songwriter who sets the beat for a decade. A dancer with the fanciest feet on the street. A singer who cuts across all boundaries of taste and style and color too".[31] The New York Times called him a "musical phenomenon", saying that "in the world of pop music, there is Michael Jackson and there is everybody else". According to the The Washington Post, Thriller paved the way for other acts such as Prince. On March 25, 1983, Jackson performed live on the Motown 25: Yesterday, Today, Forever television special, both with The Jackson 5 and on his own singing "Billie Jean". Debuting his signature dance move—the moonwalk—his performances during the event were seen by 47 million viewers during its initial airing, and drew comparisons to Elvis Presley's and the The Beatles' appearances on The Ed Sullivan Show. The New York Times said, "The moonwalk that he made famous is an apt metaphor for his dance style. How does he do it? As a technician, he is a great illusionist, a genuine mime. His ability to keep one leg straight as he glides while the other bends and seems to walk requires perfect timing". Jackson at the White House South Portico with President Ronald Reagan and first lady Nancy Reagan, 1984 Jackson suffered a setback on January 27, 1984. While filming a Pepsi Cola commercial at the Shrine Auditorium in Los Angeles, Jackson suffered second degree burns to his scalp after pyrotechnics accidentally set his hair on fire. Happening in front of a full house of fans during a simulated concert, the incident was the subject of heavy media scrutiny and elicited an outpouring of sympathy.PepsiCo settled a lawsuit out of court, and Jackson gave his $1.5 million settlement to the "Michael Jackson Burn Center" which was a piece of new technology to help people with severe burns. Jackson had his third rhinoplasty shortly afterwards and grew self conscious about his appearance. On May 14, 1984, Jackson was invited to the White House to receive an award presented by American President Ronald Reagan. The award was given for Jackson's support of charities that helped people overcome alcohol and drug abuse. Jackson won eight awards during the 1984 Grammys. Unlike later albums, Thriller did not have an official tour to promote it, but the 1984 Victory Tour, headlined by The Jacksons, showcased much of Jackson's new solo material to more than two million Americans. He donated his $5 million share from the Victory Tour to charity. Jackson co-wrote the charity single "We Are the World" with Lionel Richie, which was released worldwide to aid the poor in Africa and the US. He was one of 39 music celebrities who performed on the record. The single became one of the best-selling singles of all time, with nearly 20 million copies sold and millions of dollars donated to famine relief. While working with Paul McCartney on the two hit singles "The Girl Is Mine" and "Say Say Say", the pair became friendly, occasionally visiting one another. In one discussion, McCartney told Jackson about the millions of dollars he had made from music catalogs; he was earning approximately $40 million a year from other people's songs. Jackson then began a business career buying, selling and distributing publishing rights to music from numerous artists. Shortly afterwards, Northern Songs—a music catalog holding thousands of songs, including The Beatles' back catalog—was put up for sale. Jackson took immediate interest in the catalog but was warned that he would face strong competition. Excited, he skipped around saying, "I don't care. I want those songs. Get me those songs Branca [his attorney]". Branca then contacted the attorney of McCartney, who clarified that his client was not interested in bidding; "It's too pricey". After Jackson had started negotiations, McCartney changed his mind and tried to persuade Yoko Ono to join him in a joint bid, she declined, so he pulled out. Jackson eventually beat the rest of the competition in negotiations that lasted 10 months, purchasing the catalog for $47.5 million. When McCartney found out he said, "I think it's dodgy to do things like that. To be someone's friend and then buy the rug they're standing on". Reacting to that statement, biographer J. Randy Taraborrelli observed that McCartney made millions of dollars from the music of other people. He had more money than Jackson at that point so could have made a substantial bid for his own music and would not have suffered financial difficulties from Jackson owning the catalog.
